Despite the doom and gloom reports of a poor economy, the board game industry is experiencing tremendous growth. Consumers are turning away from higher priced entertainment options and turning towards the low cost, simple-to-play, and ever so lowly board game for recreation. Games like Monopoly, Uno, and Skipbo are seeing a surge in sales. In fact, the board game industry has seen double digit growth each of the last few years.
The speculation is that board games represent a return to family values. The consumer strapped with cash, may be foregoing dinner out with the family, and skipping the latest movie, but they still crave to spend time together. Where video games tend to be a more isolated form of recreation, board games are a way to enjoy each others company.
The big three board game manufacturers, Milton Bradley, Parker Brothers, and Hasbro dominate the industry and account for much of the $300,000,000 worth of annual sales. But the rules are changing and even small manufacturers are finding a niche. The internet is leveling the playing field and allowing even the newest start ups to find an audience.